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Privacy Policy

Stu Designs LLC d.b.a. Doormat.com / WoodByStu

Effective Date: July 1, 2026 Last Updated: August 11, 2026

1. Introduction

This Privacy Policy ("Policy") explains how Stu Designs LLC d.b.a. Doormat.com / WoodByStu ("we," "us," "our," or "the Company") collects, uses, shares, and protects personal information when you visit our websites, place an order, contact us, or otherwise interact with our stores, marketplace listings, and services (collectively, the "Services").

It also explains your privacy rights, including your rights under the European Union and United Kingdom General Data Protection Regulation ("GDPR" and "UK GDPR"), the California Consumer Privacy Act as amended ("CCPA/CPRA"), and other applicable data-protection laws, and it describes how we use cookies and similar tracking technologies.

Please read this Policy carefully. By using our Services, you acknowledge the practices described here. Where we rely on your consent (for example, for certain cookies or marketing), we will ask for it separately and you may withdraw it at any time.

2. Who We Are (Data Controller)

Stu Designs LLC d.b.a. Doormat.com / WoodByStu is the controller responsible for your personal information under this Policy.

  • Legal entity: Stu Designs LLC
  • Doing business as: Doormat.com / WoodByStu
  • Website: https://www.doormat.com
  • Contact email: help@doormat.com
  • Mailing address: 18741 Titus Road, Hudson, FL 34667

If you are located in the European Economic Area (EEA) or the United Kingdom and wish to exercise your rights, you may contact us using the details above. Where required by law, we will appoint and identify an EU and/or UK representative under Article 27 of the GDPR/UK GDPR; contact details for any such representative will be provided here once designated.

3. Information We Collect

We collect the following categories of personal information:

3.1 Information You Provide Directly

  • Contact and order details you give us (name, shipping/billing address, email address, phone number).
  • Custom order details, such as personalization text or design preferences.
  • Messages, customer-service inquiries, reviews, and dispute or return communications.

3.2 Order and Transaction Information

  • Order contents, quantities, order value, and fulfillment/transaction identifiers.
  • Limited payment-related information. Full payment card numbers are processed by our payment providers and sales platforms; Stu Designs LLC d.b.a. Doormat.com / WoodByStu does not receive or store your full card number.

3.3 Account and Profile Information

  • Any account credentials, username, or handle you use to interact with us.
  • Public profile information and your engagement with our content.

3.4 Information Collected Automatically

When you use our websites, we and our partners may automatically collect:

  • Device and browser information (IP address, device type, operating system, browser type).
  • Usage information (pages viewed, links clicked, referring pages, time spent, and general interaction data).
  • Information collected through cookies and similar technologies, as described in Section 7.

3.5 Information From Third Parties

  • Order and contact information provided by the marketplaces and platforms through which you buy from us.
  • Aggregated analytics and advertising metrics from analytics and advertising partners.

We do not intentionally collect special categories of personal data (such as health, biometric, or precise geolocation data) through our Services.

4. How We Use Your Information

Stu Designs LLC d.b.a. Doormat.com / WoodByStu uses personal information to:

  • Process, personalize, fulfill, ship, and deliver your orders.
  • Provide customer support and handle returns, refunds, disputes, and inquiries.
  • Communicate with you about your orders and respond to your messages.
  • Operate, maintain, secure, and improve our websites and Services.
  • Measure and improve the performance of our content and advertising.
  • Send marketing communications where you have opted in or where otherwise permitted by law (you can opt out at any time).
  • Detect, prevent, and respond to fraud, abuse, and security incidents.
  • Comply with our legal, tax, accounting, and regulatory obligations.

We do not sell your personal information for money.

5. Legal Bases for Processing (GDPR / UK GDPR)

If you are in the EEA or the UK, we process your personal information only where we have a lawful basis to do so. Depending on the activity, our legal bases are:

  • Performance of a contract — to process and fulfill your orders and provide the Services you request.
  • Compliance with a legal obligation — to meet tax, accounting, consumer-protection, and record-keeping requirements.
  • Legitimate interests — to operate, secure, and improve our Services, to prevent fraud and abuse, to conduct limited analytics, and to respond to your inquiries, where those interests are not overridden by your rights.
  • Consent — for non-essential cookies and similar tracking technologies, and for marketing communications where consent is required. You may withdraw consent at any time without affecting processing already carried out.

Where we rely on legitimate interests, you have the right to object as described in Section 12.

6. How We Share Information

We share personal information only as needed to operate our business:

  • Service providers — shipping carriers, printers, fulfillment partners, hosting and IT providers, analytics vendors, and similar processors, who act on our behalf and are bound to protect the data.
  • Sales and payment platforms — the marketplaces, e-commerce platforms, and payment processors through which we operate and complete transactions.
  • Advertising and analytics partners — where you have consented to non-essential cookies and tracking, as described in Section 7.
  • Legal and safety — when required by law, legal process, or to protect the rights, property, or safety of Stu Designs LLC d.b.a. Doormat.com / WoodByStu, our customers, or others.
  • Business transfers — in connection with a merger, acquisition, financing, or sale of assets, subject to confidentiality protections.

We do not share your personal information with unrelated third parties for their own independent marketing without a lawful basis or your consent where required.

7. Cookies and Tracking Technologies

Cookies are small text files placed on your device when you visit a website. We and our partners also use similar technologies such as pixels, tags, web beacons, local storage, and software development kits ("SDKs"). Together we refer to these as "cookies."

7.1 Why We Use Cookies

We use cookies to make our websites work, to remember your preferences, to understand how our Services are used, to secure our Services, and — where you consent — to measure and personalize advertising.

7.2 Categories of Cookies We Use

Category Purpose Consent
Strictly necessary Enable core functions such as page navigation, shopping cart, checkout, and security. The site cannot function properly without these. Not required (essential)
Functional Remember your choices and preferences (such as language or region) to provide enhanced features. Required where applicable
Performance / Analytics Help us understand how visitors use our sites (pages viewed, traffic sources, errors) so we can improve them. May include third-party analytics tools. Required where applicable
Advertising / Targeting Measure the effectiveness of advertising and, where you consent, build audiences and show relevant ads. These may be set by third-party advertising and social-media networks and may involve cross-site tracking. Required

Some cookies are set by us ("first-party") and some by third parties ("third-party"), such as analytics providers (for example, web analytics services) and advertising or social-media platforms. Third parties set and read their own cookies subject to their own privacy policies.

7.3 How to Manage Cookies

  • Consent tool. Where required, we present a cookie banner or consent tool on our websites that lets you accept or reject non-essential cookies and change your choices at any time.
  • Browser settings. Most browsers let you block or delete cookies through their settings. Blocking strictly necessary cookies may prevent parts of the site from working.
  • Opt-out tools. You can opt out of certain third-party advertising cookies through industry tools such as the Digital Advertising Alliance and Network Advertising Initiative opt-out pages, and through the settings offered by individual analytics and advertising providers.
  • Global Privacy Control (GPC) and Do Not Track. Where required by law (for example, in California), we treat a recognized opt-out preference signal such as GPC as a valid request to opt out of the sale/sharing of personal information and targeted advertising. Browser "Do Not Track" signals are not yet standardized, and our response is described here as our practices evolve.

8. International Data Transfers

Stu Designs LLC d.b.a. Doormat.com / WoodByStu operates from the United States, and your personal information may be transferred to, stored in, and processed in the United States and other countries where we or our service providers operate. These countries may have data-protection laws that differ from those in your country.

Where we transfer personal information out of the EEA or the UK, we rely on an appropriate transfer mechanism recognized under the GDPR/UK GDPR, such as the European Commission's Standard Contractual Clauses (and the UK International Data Transfer Addendum), or a valid adequacy decision, or another lawful safeguard. You may contact us for more information about the safeguards we use.

9. Data Retention

We keep personal information only as long as necessary for the purposes described in this Policy, including:

  • Order and transaction records, retained as required for tax, accounting, warranty, and legal purposes.
  • Customer communications, retained to support service continuity and dispute resolution.
  • Aggregated or de-identified data, which may be retained without a fixed limit because it does not identify you.

Where a marketplace or platform imposes a shorter retention limit on data we receive from it, we honor that limit. When information is no longer needed, we securely delete or de-identify it.

10. Data Security

Stu Designs LLC d.b.a. Doormat.com / WoodByStu maintains an established information security framework with reasonable administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, loss, misuse, or alteration, and reviews it regularly. No method of transmission or storage is completely secure, and we cannot guarantee absolute security. You are responsible for protecting your own account credentials.

11. Marketing Communications

Where you have opted in or where otherwise permitted by law, we may send you marketing communications about our products and offers. You can opt out at any time by using the unsubscribe link in our emails or by contacting us at help@doormat.com. Opting out of marketing does not affect transactional messages about your orders.

12. Your Privacy Rights

Your rights depend on where you live. To exercise any right, contact us using the details in Section 15. We will respond consistent with applicable law and may need to verify your identity before acting on a request. You may also authorize an agent to make a request on your behalf where the law allows.

12.1 EEA and UK Rights (GDPR / UK GDPR)

If you are in the EEA or the UK, you have the right to:

  • Access the personal information we hold about you.
  • Rectification of inaccurate or incomplete information.
  • Erasure of your information ("right to be forgotten") in certain circumstances.
  • Restriction of processing in certain circumstances.
  • Data portability — to receive certain information in a portable format and, where feasible, have it transferred to another controller.
  • Object to processing based on legitimate interests, and to object to direct marketing at any time.
  • Withdraw consent at any time where processing is based on consent.
  • Not be subject to a decision based solely on automated processing that produces legal or similarly significant effects (we do not carry out such processing through our Services).
  • Lodge a complaint with your local data-protection supervisory authority. We would appreciate the chance to address your concerns first, so we encourage you to contact us before doing so.

12.2 California Rights (CCPA / CPRA)

If you are a California resident, you have the right to:

  • Know what personal information we collect, use, disclose, and (if applicable) share.
  • Access and delete your personal information, subject to exceptions.
  • Correct inaccurate personal information.
  • Opt out of the "sale" or "sharing" of personal information and of targeted advertising. We do not sell your personal information for money; where required, we honor recognized opt-out preference signals such as GPC.
  • Limit the use of sensitive personal information (we do not use sensitive personal information for purposes that trigger this right).
  • Non-discrimination for exercising your rights.

12.3 Other U.S. State Rights

Residents of states with comprehensive privacy laws — including Colorado, Virginia, Connecticut, Utah, and others — have similar rights to access, correct, delete, and obtain a copy of their personal information, and to opt out of targeted advertising and certain profiling. We honor these rights as applicable.

13. Children's Privacy

Our Services are intended for adults and are not directed to children under the age of 13 (or the minimum age required by applicable law, including 16 in certain jurisdictions). We do not knowingly collect personal information from children. If we learn that we have collected such information in violation of applicable law, we will take steps to delete it. If you believe a child has provided us personal information, contact us at help@doormat.com.

14. Third-Party Links and Services

Our Services may link to third-party websites, marketplaces, and services that we do not control. This Policy applies only to Stu Designs LLC d.b.a. Doormat.com / WoodByStu. We are not responsible for the privacy practices of third parties, and we encourage you to review their policies.

15. Contact Us

If you have questions, concerns, or requests about this Policy or your personal information, contact us:

Stu Designs LLC d.b.a. Doormat.com / WoodByStu Email: help@doormat dot com Mailing address: 18741 Titus Road, Hudson, FL 34667 Website: https://www.doormat.com

EEA/UK residents: if we have designated an Article 27 representative, their contact details will appear here.

16. Changes to This Policy

Stu Designs LLC d.b.a. Doormat.com / WoodByStu may update this Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we make material changes, we will update the "Last Updated" date above and, where appropriate, provide additional notice. Your continued use of our Services after an update constitutes acknowledgment of the revised Policy.

This Privacy Policy governs the Services operated by Stu Designs LLC d.b.a. Doormat.com / WoodByStu. Personal information collected by third-party platforms is governed by their separate policies.